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Palisade Launches Major Latin American Initiative

NEW SPANISH-LANGUAGE WEBSITE FOR LATIN AMERICAN CUSTOMERS


24 February 2006, Ithaca, NY - Palisade Corporation, the leading U.S. developer of software for risk, decision, and data analysis announces the launch of a major sales and marketing initiative in Latin America. A key component of this effort is the corporation’s Spanish-language website, which goes live today: www.palisade-lta.com.

Palisade develops analytic software to help businesses and institutions improve the quality of their decisions and the information that shapes these decisions. Its products include @RISK, the DecisionTools® Suite, StatTools®, and NeuralTools®. Last year, the corporation introduced a Spanish-language version of @RISK, which is the top-selling Excel add-in for risk analysis in the U.S., Europe, and Australia. It also hosts a program of regular training seminars throughout Latin America.

The new website will offer a variety of resources to Spanish-speaking customers throughout the region: free product trial versions, product information, seminar schedules, and customer case studies among them. In addition, Latin American customers will be able to purchase and download software online, in Spanish. The download service saves shipping time and fees.

Denise Castellot heads up Latin American sales for Palisade. She says, “Palisade has been very active in Latin America for several years, and even before we started translating our software into Spanish, we had a good customer base there. Of course, the Latin American market is very large and very diverse, and one-to-one interface with customers is very important. Our new website will allow us to invite individual contact from prospective customers, and it will let these customers know how our tools can help in their decision making.”

Other key initiatives in the market include an expanded training seminar program for the region, increased presence at Latin American industry trade events, and more publication advertising. In addition, Palisade is planning the translation of other popular products into Spanish and Portuguese.

Review copies of Palisade software are always complementary to members of the press.

For more information, contact:

Denise Castellot
Director of Latin American Sales
Telephone: 607-277-8000, ext 318
Fax: 607-277-8001
dcastellot@palisade.com

Holly Bailey
Main Street/Working Communications
Telephone: 607-532-4924
Fax: 607-532-4720
hbwrite@zoom-dsl.com


 

Palisade Corporation
798 Cascadilla Street
Ithaca, NY 14850-3239
800 432 RISK (US/Can)
+1 607 277 8000
+1 607 277 8001 fax
sales@palisade.com
Palisade EMEA & India
+44 1895 425050 salesEMEA@palisade.com
salesIndia@palisade.com
Palisade Asia-Pacific
+61 2 9252 5922
salesAP@palisade.com
Palisade アジア・
パシフィック東京事務所
+81 3 5456 5287 tel
sales.jp@palisade.com
www.palisade.com/jp/
Palisade Latinoamérica
+1 607 277 8000 x318
+54-1152528795  Argentina
+56-25813492 Chile
+507-8365675 Panamá
+52 55 5350 2852 México
+511-7086781 Perú
+57-15085187 Colombia
servicioalcliente@palisade.com
ventas@palisade.com
www.palisade-lta.com
Palisade Brasil
+55 (21) 3958 1443
+1 607 277 8000 x318 tel
vendas@palisade.com
www.palisade-br.com