New Branding as Palisade Expands Risk and Decision Platform

Thursday, 26 March 2020

Palisade Company Unveils New Branding as it Expands Risk and Decision Platform to Transform Corporate Analytics

ITHACA, NY, March 26, 2020 -- Palisade Company, the leading provider of risk and decision analysis software solutions for science and industry, today announces the new brand of the company and its @RISK comprehensive risk and decision analysis solutions suite to deliver a unified experience to customers and users. The move is part of a broader strategy intended to gives new opportunities to the company’s customers, as it shifts its business model to work in partnership with those it serves.

Over the past 35 years, Palisade has built the most comprehensive and integrated risk and decision support software platform in the industry. Through its groundbreaking solutions @RISK and the DecisionTools Suite, Palisade is partnered with more than 90% of the globe’s Fortune 100 companies to enable its clients to fully understand risks and make more informed business decisions. In addition to the new logo, Palisade launched the slogan the slogan "Minimize Risk. Maximize Potential" as its guiding light towards providing a comprehensive suite of organizational analytics solutions.

As the unified solutions platform for all risk analysis needs, Palisade's branding now portrays a mix of the advancements of the solution and the company’s rich history.

"What differentiates us is that Palisade’s organizational risk analysis platform spans the entirety of the cognitive decision analysis modalities and allows for companies to easily become more predictive and agile," says Randy Heffernan, Chief Executive Officer of Palisade. "Our rebranding marks a new beginning, one that, in partnership with our clients, will see new market-driven analytics products and services that will help increase the profitability and customer satisfaction of those we serve. We are excited to continue partnering with organizations across every vertical to deliver a tailored and consistent experience to their forecasting and risk mitigation efforts."

Palisade’s DecisionTools Suite takes the guesswork out of big corporate decisions, and allows organizations to plan strategies with confidence. With the DecisionTools Suite, enterprises can assess risk and optimize decisions by leveraging their data and extrapolating outcomes. @RISK and its companion tools employ Monte Carlo simulation to identify data-backed, actionable opportunities in real time. Palisade’s software brings powerful analytics to the desktop to help companies avoid pitfalls, and enhance decision making.

About Palisade Company:

With more than 150,000 users globally, Palisade Company provides the world’s largest comprehensive risk and decision analysis software platform. Combining over 35 years of expertise and partnerships with over 90% of the Global Fortune 100 across a multitude of verticals, Palisade Company is uniquely positioned to offer a full suite of analytics tools that includes:

Headquartered in Ithaca, NY, Palisade Company helps companies optimize their decision making in many industries that range from finance to oil and mineral exploration, real estate to heavy manufacturing and pharmaceuticals to aerospace, as well as top business schools around the world. For more information on Palisade Company, call 800-432-7475 or visit

For More Information

Shawn Ryan
Vice President, Operations & Corporate Strategy
Tel: +1 607-277-8000

Palisade is a software developer and solution provider that produces decision support tools for professionals in many industry sectors. The company was founded in 1984, and at present more than 150,000 people use Palisade’s software in fields that range from finance to oil and mineral exploration, real estate to heavy manufacturing and pharmaceuticals to aerospace. Its software is used by more than 90 percent of Fortune Global 500 companies. Sample clients include Procter & Gamble, Petrobras, PEMEX, Lockheed Martin, Mitsubishi, Merck, Unilever, Fluor, Thales, Raytheon and PwC, as well as top business schools around the world.