Palisade Names Denise Castellot VP of Global Sales
ITHACA, NY – Palisade, the leading provider of risk and decision analysis solutions for industry and academia, is pleased to announce the appointment of Denise Castellot as the company’s Vice President of Global Sales. Castellot has managed sales teams at Palisade for over 12 years, and will now lead the company’s expansion efforts all over the world.
Castellot began at Palisade focusing on Latin America. Under her leadership, the company presence in both Brazil and the rest of Latin America grew exponentially. She has also led teams in Asia-Pacific and the US. Having sold directly into these markets herself, Castellot brings a firm understanding of market challenges as well as a hands-on management style to the role. As VP of Global Sales, she will be a unifying force for the company’s distributed global team, applying best practices and scaling outreach efforts in exciting new ways.
“I’ve worked side-by-side with Denise for over a decade, and she has consistently demonstrated an innovative, common-sense approach to new markets and strategic sales management,” said Palisade CEO Randy Heffernan. “Having managed sales teams myself, we have often shared ideas and what works. I know the company will benefit from her singular, consistent, and creative leadership.”
“I’ve always enjoyed helping regional sales teams succeed,” noted Castellot. “And now we have the chance to unite and scale our sales efforts like never before. This really is a turning point in Palisade’s strategic approach to sales and customer outreach. We have a lot of sales professionals with a lot of experience, and I’m excited to leverage that to focus on the most effective best practices.”
Prior to Palisade, Castellot directed Mattel’s Latin America software division, and established the Latin American office for Syracuse Language Systems, a leader in the software language learning space. Castellot holds a BA in Communications and Spanish from SUNY Cortland.
For More Information
Global Vice President of Marketing, Palisade Company
Tel: +1 607-277-8000
Fax: +1 607-277-8001
Palisade is a software developer and solution provider that produces decision support tools for professionals in many industry sectors. The company was founded in 1984, and at present more than 150,000 people use Palisade’s software in fields that range from finance to oil and mineral exploration, real estate to heavy manufacturing and pharmaceuticals to aerospace. Its software is used by more than 90 percent of Fortune Global 500 companies. Sample clients include Procter & Gamble, Petrobras, PEMEX, Lockheed Martin, Mitsubishi, Merck, Unilever, Fluor, Thales, Raytheon and PwC, as well as top business schools around the world.