Palisade Launches Major Latin American Initiative
NEW SPANISH-LANGUAGE WEBSITE FOR LATIN AMERICAN CUSTOMERS
24 February 2006, Ithaca, NY - Palisade Corporation, the leading U.S. developer of software for risk, decision, and data analysis announces the launch of a major sales and marketing initiative in Latin America. A key component of this effort is the corporation’s Spanish-language website, which goes live today: www.palisade-lta.com.
Palisade develops analytic software to help businesses and institutions improve the quality of their decisions and the information that shapes these decisions. Its products include @RISK, the DecisionTools® Suite, StatTools®, and NeuralTools®. Last year, the corporation introduced a Spanish-language version of @RISK, which is the top-selling Excel add-in for risk analysis in the U.S., Europe, and Australia. It also hosts a program of regular training seminars throughout Latin America.
The new website will offer a variety of resources to Spanish-speaking customers throughout the region: free product trial versions, product information, seminar schedules, and customer case studies among them. In addition, Latin American customers will be able to purchase and download software online, in Spanish. The download service saves shipping time and fees.
Denise Castellot heads up Latin American sales for Palisade. She says, “Palisade has been very active in Latin America for several years, and even before we started translating our software into Spanish, we had a good customer base there. Of course, the Latin American market is very large and very diverse, and one-to-one interface with customers is very important. Our new website will allow us to invite individual contact from prospective customers, and it will let these customers know how our tools can help in their decision making.”
Other key initiatives in the market include an expanded training seminar program for the region, increased presence at Latin American industry trade events, and more publication advertising. In addition, Palisade is planning the translation of other popular products into Spanish and Portuguese.
Review copies of Palisade software are always complementary to members of the press.
For more information, contact:
Director of Latin American Sales
Telephone: 607-277-8000, ext 318
Main Street/Working Communications